Scenting your hotel with Chateau Essence gives your property a distinct edge by enhancing guest loyalty and recognition. By harnessing the powerful connection between scent and memory, you can create an unforgettable atmosphere that keeps guests returning.
Why Scent Your Hotel?
Create a multi-sensory experience in lobbies, lounges, and common areas that fosters a strong emotional connection with your guests. Replace outdated air-freshening methods, saving both time and staff labor. Eliminate unpleasant odors such as mildew, smoke, or other unwanted smells. Add a unique dimension to events and catering services by offering custom-scented experiences. Develop a signature fragrance that enhances your brand identity. Extend the guest experience beyond their stay by offering your signature scent in mini-bars, gift shops, or retail opportunities.
Why Scenting Works
75% of emotions are influenced by what we smell. Creating a stronger emotional bond between guest and brand translates into higher perceived value and loyalty. Our sense of smell is the only sense directly linked to the limbic system—the part of the brain that controls memory and emotion.
“Guests often ask staff what makes the property smell so welcoming. A signature fragrance becomes part of the hotel’s identity and a memory guests want to take home.”
Did You Know?
Studies show that scented environments can increase dwell time by up to 40%, encouraging guests to spend more time (and money) in on-site restaurants, bars, and shops. A signature hotel scent creates instant recognition—helping differentiate your property from competitors and strengthening brand recall. Guests are more likely to leave positive reviews when their overall sensory experience is memorable.
